Mise en situation lors de la formation commerciale destinée aux non-commerciaux. Une formation développée par Kintsugi Consulting et customizable en fonction de vos besoins et attentes.

Why Take Commercial Training When You’re Not in Sales?

Today, the boundaries between technical, functional, and commercial roles are becoming increasingly blurred. Whether you are an engineer, project manager, technician, or consultant, client interactions are frequent. This commercial training for non-sales professionals is not about selling in the traditional sense. Instead, it focuses on understanding, advising, and guiding purchasing decisions.

Challenges Faced by Non-Sales Professionals in Client Relationships

  • Evolving Customer Expectations: Clients seek professionals who understand their challenges and can propose tailored solutions.
  • Growing Influence in Decision-Making: Well-trained non-sales professionals can become trusted partners, positively influencing clients’ perceptions and decisions.
  • Enhancing Credibility: Mastering the basics of commercial communication allows you to be more impactful in your interactions and provide precise, relevant responses.

“What if asking the right questions became your best sales argument?”
Active listening, empathy, and genuine connections are the pillars of an effective and authentic client relationship.

What Are the Benefits of Commercial Training for Non-Sales Professionals?

A Tailored Approach with Immediately Applicable Skills

Unlike traditional sales training focused on prospecting and closing deals, this training is designed for non-sales profiles, emphasizing a practical and accessible approach:

  • Understanding Client Needs: Learn to ask the right questions and identify key issues.
  • Building Self-Confidence: Develop the ability to argue and handle objections with confidence.
  • Fostering Internal Collaboration: Establish a common language with sales and marketing teams.
  • Enhancing Customer Satisfaction: Better understanding client expectations improves service quality and strengthens loyalty.

Methodology and Teaching Approach at Kintsugi Consulting

Our innovative and interactive learning method, developed in collaboration with our clients, has led to the creation of this commercial training for non-sales professionals.

At Kintsugi Consulting, we offer a tailored training experience based on real-life scenarios and hands-on practice:

  • Practical Workshops: Simulations of real cases, role-playing, and situational exercises specific to your industry.
  • Accessible Content: Clear and straightforward concepts, without complex jargon, ensuring easy application.
  • Focus on Soft Skills: Development of key skills such as active listening, handling objections, and persuasive communication.
  • Personalized Follow-Up: Individual coaching sessions to help participants apply their new skills in their daily professional life.
  • Flexible Formats: Choose between in-person, online, or blended learning formats to suit your needs.

Going Further: Kintsugi Consulting and the Integration of PCM (Process Communication Model) and DISC

To better meet each participant’s needs, we incorporate behavioral and communication preference analysis using:

  • The DISC Model: Understand your own profile and that of others to improve collaboration and client relationships.
  • The Process Communication Model (PCM): A powerful tool for adapting communication styles based on your interlocutor’s psychological preferences and enhancing emotional intelligence.

PCM in Four Steps:

  1. Be Aware of Your Personality: Understand your preferences, recognize your needs, and learn how to manage stress and maintain well-being.
  2. Recognize What Others Do, Say, and Show: Observing others’ behaviors reveals their preferences and the best ways to connect with them.
  3. Adapt Your Communication Style: Tailor your words and actions to create a genuine connection that works for both parties.
  4. Build Stronger Relationships: Foster positive daily interactions at work, during meetings, video calls, presentations, social events, and even at home.

PCM Worldwide:

In France, over 500,000 individuals have taken PCM training or coaching.
With more than 5,700 accredited trainers and coaches across 52 countries and available in 24 languages, PCM has already benefited 1.74 million people. It is used by leading companies such as NASA, L’Oréal, Pixar, and BMW.

(Source: Kahler Communication)

The integration of these tools into our training helps each participant strengthen their professional presence and improve their relational impact.

Why Choose Kintsugi Consulting for This Commercial Training for Non-Sales Professionals?

Our trainers are sales and negotiation professionals certified in coaching techniques and behavioral preference models. They guide you through a progressive and immersive learning process.

By completing this commercial training for non-sales professionals, you will:

  • Gain Confidence in your interactions with clients.
  • Structure Your Speech to be more impactful.
  • Understand the Commercial Dynamics without having to “become a salesperson.”
  • Build Stronger, More Engaging Client Relationships.

Take the First Step Today!

Contact us to discover how this training can transform your professional life.

📧 contact@kintsugiconsulting.fr
🌐 www.kintsugiconsulting.fr

Thank you for your trust!

David A. Pronier – General Manager